Category Earning Hub

Introduction In the fast-paced digital age, the commercial landscape is experiencing monumental shifts. From product discovery to transaction methods, commerce has been digitally redefined. Spearheading this transformation in India is the Open Network for Digital Commerce (ONDC), an initiative established… Continue Reading →

Sales, an essential function for every business, often hinges on understanding one crucial concept: the sales funnel. The sales funnel, sometimes referred to as the customer or purchase funnel, is a model that illustrates the theoretical customer journey towards purchasing… Continue Reading →

Sales, marketing, branding, advertising, and business development play crucial roles in every company’s success. Although these terms are often used interchangeably, each carries a unique definition and serves a distinct purpose. This article delves into the core definitions, differences, and… Continue Reading →